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GIA

Professional Development

Jewellery Merchandising for Retailers

This course will introduce students to merchandising concepts underpinning planning and development of a strategy for jewellers. Students enrolled in the course meet online for four half-days in a week and complete their hands-on session for one day at the Mumbai campus. Upon completion of the course, you will earn a Letter of Attendance (LoA).

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What Will You Learn

  • Application of merchandising to jewellery retail
  • Identify primary product categories for Indian jewellery retail
  • Describe target markets for Indian jewellery
  • Understand key concepts pertinent to marketing, inventory planning and control, make-or-buy decision and visual merchandising

Suitable for

  • Merchandiser
  • Retail Sales Staff
  • Category/Section/Floor Managers
  • Store Managers

Education Methodology

  • Blended, instructor-led
  • Home study reference materials
  • Reference reading and content (online, public domain)
  • Follow-up case-studies and Q&A (online)

For more details and registration contact: