Introduction to Merchandising Course

The Introduction to Merchandising course will cover the planning, development and implementation of a strategy and how to sell products that meet sales and profit targets. Participants will learn merchandising concepts and practises important for long term success in the jewellery industry.

Jewellery Merchandising Course
In the segment covering planning, development and implementation of a strategy, participants will:
  • Develop an understanding of the domestic  jewellery marketplace and its target markets
  • Learn how to choose a market position and appropriately target customers for the same
  • Learn about relevant product assortment development, planning and marketing
In the segment covering how to
sell products that meet sales and profit
targets, participants will:
  • Learn concepts of budgeting and forecasting
  • Learn how to develop category and price point plans
  • Learn how to make manufacturing and buying decisions
  • Understand the concept of product inventory management (including sales and profit criteria)
  • Learn how to use visual merchandising strategies to maximise the sales process
  • Santosh Kumar Pandey
    Santosh Kumar Pandey ,
    Diamond Manager, Malabar Gold Pvt Ltd
    Karnataka

    “GIA’s merchandising course will improvise skills that are beneficial to the Indian jewellery industry – thank you for making this offering available.”

  • Ekshwaku Gohil
    Ekshwaku Gohil ,
    Manager, Fabjewels Pvt Ltd
    Mumbai

    “The merchandising course has been a great platform to re-evaluate my skills. I have thoroughly enjoyed it as the instructors were priceless treasures and were of great support to all.”

For more details and registration contact :-
Contact No. : 1800 41 999 14
Email : eduindia@gia.edu
Mobile : +91750673 2927

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