INTRODUCTION TO MERCHANDISING

The Introduction to Merchandising course will cover the planning, development and implementation of a strategy and how to sell products that meet sales and profit targets. Participants will learn merchandising concepts and practises important for long term success in the jewellery industry.

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In the segment covering planning, development and implementation of a strategy, participants will:

  • Develop an understanding of the domestic  jewellery marketplace and its target markets
  • Learn how to choose a market position and appropriately target customers for the same
  • Learn about relevant product assortment development, planning and marketing
In the segment covering how to
sell products that meet sales and profit
targets, participants will:

  • Learn concepts of budgeting and forecasting
  • Learn how to develop category and price point plans
  • Learn how to make manufacturing and buying decisions
  • Understand the concept of product inventory management (including sales and profit criteria)
  • Learn how to use visual merchandising strategies to maximise the sales process
For more details and registration contact :-
Contact No. : 1800 41 999 14
Mobile : +91750673 2927