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Professional Development

Introduction to Merchandising

This class will introduce students to the concept of merchandising, which is the planning and development of a strategy that enables a company to sell products that deliver sales and profit targets.

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Program Description

This class will introduce students to the concept of merchandising, which is the planning and development of a strategy that enables a company to sell products that deliver sales and profit targets. Attendees will learn the importance of proper merchandising practices to long term success in the jewellery industry. Attendees will be provided with information and concepts that apply specifically to the jewellery industry in India, as well as the global jewellery marketplace. You will receive a student workbook.

What Will You Learn

Develop an understanding of the domestic jewelry marketplace and its target markets


Learn how to choose a market position and appropriately target customers for the same


Learn about relevant product assortment development, planning and marketing


Jiya Chabra

Student, Jewellry Design

Learn concepts of budgeting and forecasting


Learn how to develop category and price point plans


Learn how to make manufacturing and buying decisions


Jiya Chabra

Student, Jewellry Design

Develop an understanding of the domestic jewelry marketplace and its target markets


Learn how to choose a market position and appropriately target customers for the same


Learn about relevant product assortment development, planning and marketing


Learn concepts of budgeting and forecasting


Learn how to develop category and price point plans


Learn how to make manufacturing and buying decisions


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