/**/ GIA Retail Support Program | GIA India `
Co-Branded Digital Assets

These co-branded digital assets feature both your own store logo as well as GIA’s logo lockup. Assets include digital banners, social media posts and print ads – available in a selection of colours and sizes to meet your advertising needs.

GIA Interactive Content

GIA’s interactive tools offer informative and engaging educational experience to help customers learn about the 4Cs of diamond quality. These interactive 4Cs scales, videos, and text can be embedded directly into your website. All tools are responsive and built in HTML5.

Social Media Content Suite

Choose from posts about the 4Cs as well as coloured stones and birthstones and publish them on your own social media pages to help educate and engage with customers. Posts are available as free downloads. Currently available in English only.

Images

For those stores that carry diamonds, coloured stones or pearls with GIA reports, these retailer-specific logos can be used on websites or in print. Downloadable images are also available for GIA 4Cs scales and diagrams, Diamond Origin imagery, GIA Gem Encyclopedia Buttons, Birthstone images suite, and much more.

4Cs of Diamond Quality Brochure

Available in 11 languages, including Arabic. The 4Cs of Diamond Quality Brochure is designed to educate consumers about the 4Cs of diamond quality. This brochure also depicts the GIA Color and Clarity scales, as well as the GIA Cut scale for round brilliants.

7 Pearl Value Factors™ Brochure

Designed to educate consumers about the various characteristics of pearls, this brochure also includes information on the various varieties of pearls as well as a detailed guide on pearl care.

Ruby Brochure

Designed to educate consumers about rubies their colour and clarity characteristics-this brochure also provides information on the sources and treatments most common to rubies.

Sapphire Brochure

GIA’s Sapphire brochure is designed to educate consumers about sapphires and their colour and clarity characteristics. It also includes information on the sources and treatments most common to sapphires.

The Nature of Emeralds Brochure

Designed to educate consumers about emeralds and their enhancements, this brochure also includes information on the formation of emeralds as well as tips for caring for enhanced emeralds.

The Passion of Colored Gemstones Book

The, 48-page book is an ideal gift item for customers; it can also be used as an in-store reference guide. The book includes lore and beautiful images of 18 of the most popular coloured stones.

Distinguishing Natural Diamonds from Laboratory-Grown Diamonds Brochure

This brochure highlights the differences between natural diamonds, laboratory-grown diamonds, and diamond simulants. In addition to descriptions and images, the brochure touches upon how laboratory-grown diamonds are identified in GIA laboratories.

Understanding a GIA Diamond Grading Report Brochure

Featuring helpful visual call-outs that explain each element of a GIA Diamond Grading Report and a GIA Diamond Dossier®, this guide can be used for training staff and explaining the importance of a GIA report to customers.

Diamond Origin Country Book

GIA Diamond Origin Book presents the country-centric story of a diamond, from diamond formation to good diamonds.

Diamond Origin Folder

GIA Diamond Origin folder is custom fitted to hold GIA Diamond Origin collateral This support tool is useful for diamond manufacturers offering GIA Diamond Origin inventory for sale.

Diamond Origin Product Brochure

This consumer-friendly brochure explains the Diamond Origin programme and GIA’s scientific matching process. It can be used by retailers offering GIA Diamond Origin inventory to their customers.

Diamond Origin Retailer Brochure

For diamond manufacturers offering GIA Diamond Origin inventory for sale, a retailer-friendly brochure introducing the Diamond Origin Program and GIA’s scientific matching process for confirming country of origin.

Diamond Origin Selling Pocket Guide

It is a small pocket-sized card highlighting the most important selling points for your sales staff to explain the benefits of buying a diamond with GIA Diamond Origin information.

Understanding a GIA Colored Stone Report Brochure

Featuring helpful visual call-outs that explain each element of a GIA Colored Stone Report, this guide is a useful reference tool for training staff for explaining the importance of a GIA report to customers.

Rare Wonders

The Rare Wonders is an informative booklet that contains some of the most famous diamonds and treasured heirlooms that have been examined by GIA, like the Hope Diamond and the Dresden Green, to name a few.

Colours Immortalised

GIA Colours Immortalised brochure is designed to educate consumers about coloured stones. In addition to highlighting the beauty and rarity - this brochure also provides information on the sources and treatments, as well as a detailed guide on their care.

Fluorescence – Leaflet

Designed to educate consumers about fluorescence and its impact on diamond quality. The brochure is a great reference tool to educate consumers about fluorescence and its effect on the appearance and structural integrity of the diamond, if any.

Gem Cleaning and Display Chart

GIA Gem Cleaning and Display Chart offers a number of tips on educating customers on way to maintain their gemstone's brilliance and shine through proper maintenance and cleaning.

Diamond Origin Poster

This brochure is ideal for diamond manufacturers or retailers offering GIA Diamond Origin inventory for sale, this user -friendly poster introduces the Diamond Origin Program and GIA’s scientific matching process for confirming country of origin.

Loose Diamond Display Case

Show off your selection of loose diamonds with GIA-branded display cases. These display cases are perfect for displaying loose diamonds.

Double-Sided Display (Diamonds)

This double-sided display can be used in store windows to inform customers that you carry diamonds graded by GIA.

Diamond Origin Acrylic Display

Let your customers know you carry diamonds with GIA Diamond Origin Reports by putting this double-sided acrylic display in your store.

Double-Sided Cardboard Display

Our popular counter display is available in a portable cardboard form. The displays can be used on store counters at tradeshows or at events

Double-Sided Display (Pearls)

This double-sided display can be used in store windows to inform customers that you carry pearls with reports by GIA.

GIA Logo Lockup Plate

Let your customers know you carry gems with GIA reports The single-side acrylic plate is available in 3 colours.

GIA Shopping Bag

Pack your customers' valuable purchases inside this stylish and ecofriendly cloth bags. The bags are available in two colours.

Double-Sided Cardboard Display

Our popular counter display is available in a portable cardboard form. These counter displays can be used on your store counters, on window displays, or at events.

LED Signage

Let your customers know you carry gems with GIA reports by putting this merchandise in your retail outlet.

GIA Acrylic Dispenser

Display your marketing collaterals in the GIA Acrylic dispenser. GIA Acrylic Dispenser is available in single and double slots.

4Cs Counter Display

This point of sale tool is designed to help you educate your customers on diamond quality and inform them about the GIA 4Cs and the International Diamond Grading System.

Diamond Sorting Pads

The diamond sorting pads provide GIA Clarity, Cut, and Colour Scales as well as approximate diameters of round brilliant cut diamonds. It is a great counter tool for diamonds or coloured gems.

Jewelry Tray

Show off your stunning jewellery in GIA-branded Jewellery tray. It is a great tool for sorting and showing jewellery pieces to your customers. The tray comes in bright red colour.

Hand Loupe 10x - 18 mm and GIA Lanyard

Eliminate reflections on stone with a black anodized frame. Includes exclusive GIA lanyard and leather case. With 18mm fully corrected triplet lens.

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About GIA

Established in 1931, GIA protects the public through gemmological research, education, impartial gem identification and grading services, and instrument development. The world’s foremost authority in gemmology and creator of the 4Cs, GIA sets the standard for determining the quality of diamonds and performs research-based identification of coloured gems and pearls. All of GIA's activities are governed by its mission to serve the public.

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