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What Will You Learn

  • Application of merchandising to jewellery retail
  • Identify primary product categories for Indian jewellery retail
  • Describe target markets for Indian jewellery
  • Understand key concepts pertinent to marketing, inventory planning and control, make-or-buy decision and visual merchandising

Suitable for

  • Merchandiser
  • Retail Sales Staff
  • Category/Section/Floor Managers
  • Store Managers

Education Methodology

  • Blended, instructor-led
  • Home study reference materials
  • Reference reading and content (online, public domain)
  • Follow-up case-studies and Q&A (online)

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About GIA

Established in 1931, GIA protects the public through gemmological research, education, impartial gem identification and grading services, and instrument development. The world’s foremost authority in gemmology and creator of the 4Cs, GIA sets the standard for determining the quality of diamonds and performs research-based identification of coloured gems and pearls. All of GIA's activities are governed by its mission to serve the public. Learn More