Jewellery Merchandising for Retailers

This course will introduce students to merchandising concepts underpinning planning and development of a strategy for jewellers. Students enrolled in the course meet online for four half-days in a week and complete their hands-on session for one day at the Mumbai campus. Upon completion of the course, you will earn a Letter of Attendance (LoA).

What Will You Learn

Application of merchandising to jewellery retail
Identify primary product categories for Indian jewellery retail
Describe target markets for Indian jewellery
Understand key concepts pertinent to marketing, inventory planning and control, make-or-buy decision and visual merchandising

Suitable for

Merchandiser
Retail Sales Staff
Category/Section/Floor Managers
Store Managers

Education Methodology

Blended, instructor-led
Home study reference materials
Reference reading and content (online, public domain)
Follow-up case-studies and Q&A (online)

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About GIA

Established in 1931, GIA protects the public through gemmological research, education, impartial gem identification and grading services, and instrument development. The world’s foremost authority in gemmology and creator of the 4Cs, GIA sets the standard for determining the quality of diamonds and performs research-based identification of coloured gems and pearls. All of GIA's activities are governed by its mission to serve the public. Learn More