GIA M2M: Diamond Traceability Based on Science
GIA M2M combines scientific evaluation and engaging content to involve your customers in the fascinating story of their diamond. By using markers identified during analysis of the rough, GIA’s process can scientifically match a polished diamond to its original rough, bringing added transparency to the natural diamond supply chain.
Service components include:
- Country-of-Origin on the Diamond’s GIA Grading Report
- Digital Access to the Diamond’s Story
- Scientific Matching of Polished Diamond to its Original Rough
GIA M2M offers you and your customers an engaging way to share their diamond’s origin story along with its beauty and rarity. Ensure your customers have the facts to make an informed decision with GIA M2M diamonds.
A New Way to Connect With Your Customers
GIA M2MTM is a new digital storytelling platform: an innovative way to combine scientific information with engaging content to involve your customers in the fascinating story of their diamond. Ensure they know the facts they need to make an informed purchase, while connecting on a deeper level with the romantic journey of their diamond.
Breakthroughs in research allow GIA to match a polished diamond to its original rough by using scientific markers, bringing transparency to the natural diamond supply chain. In addition, the M2M mobile app provides detailed information about diamond formation, grading, and the jewelry creation process.
Components of the service include a smartcard with RFID technology, a mobile app available through all major app stores and a customisable book at an additional cost.
Now you can:
- Add your piece of the story to the diamond’s journey and share it with your customers
- Use the diamond story in your store to help make the sale
- Communicate with your customers post-purchase to drive loyalty
Email firstname.lastname@example.org for more information