Executive/Sr. Executive – Marketing

  • Executive/Sr. Executive – Marketing

    Department: Marketing     Reports to: Manager – Marketing


    Job Role:


    • Supports the Marketing Manager in RSP (Retail Sales Program) end to end requirements.
    • Compiles data, analyses trends and reports insights with inputs on potential actions / decisions.
    • Helps create campaigns for maintaining relationship with clients, prospects, business development team, industry participants with optimum leverage of publications and service providers.
    • Budgetary planning, allocation, monitoring and feedback.


    Essential Duties:


    1. Drive in-store visibility, RSP (inventory control)
      (maintain, record and reorder of collateral stocks as per requirements)

      • Works under the direction of a Marketing Manager to innovate and improve by challenging status quo.
      • Places calls to or visits clients as needed to receive feedback on marketing materials, shares insights with Marketing Manager to develop effective point-of-sale communication props.
      • Organises and plans the production of all major marketing materials by working closely with printers, and other service providers.
      • Contributes in promoting company events and company participation at industry events.
      • Analyses surveys, polls, FGDs and other market research instruments to look for patterns and trends.
      • Use productivity enhancement tools such as SalesForce (CRM), Marketo (Marketing Automation) to improve ROI.
      • Maintains periodic (fortnightly) stock report of all available stock in SFDC.

    3. Assist in budgetary planning & control (essential)
      (assisting in the budgetary numbers and reports)

      • Analyses spends vis-à-vis markets (zones / states / cities), verticals (Lab / Education / Instruments), media channels (exhibitions / events / trade media), and periods (seasons / quarters etc.) to maximize ROI.
      • Enters marketing data into spreadsheets and helps to create data and financial reports for Marketing Managers.
      • Presents detailed data analysis using simple-to-understand tools such as graphs and charts.
      • Assist in Budgetary planning and control.

    5. Creative layout and visualizing (desirable)
      (assisting in designing new creative layouts and fresh look for the Advertisements and Messaging in Trade Shows)

      • Supports the Marketing Manager in developing messaging content, creative layouts, and ad-copies within the framework of brand guidelines for booth-panels at trade shows, marketing collaterals, trade magazine ads and other pieces of communication.
      • Support digital campaigns manager by providing inputs to replicate strategic messaging in digital space.
      • Knowledge of various digital marketing channels (Google, Facebook, LinkedIn, etc.) required to effectively support digital campaigns manager.
      • Provides fact-checking, copy-editing, and formatting inputs / QC inputs during the creation of collateral layouts, website content, web-banners, digital ad-copies and other promotional materials.



    • Bachelor’s Degree in any discipline with PG qualification in Marketing.
    • Computer Proficiency – MS Office Suite, MS Project, SalesForce, Marketo.


    Work Experience:

    3 to 5 years of relevant experience.


    Description of Success Factors


    • Orientation for Customer Service and managing Client Relationships.
    • Financial Skills, General Math’s Skills, Budgetary planning, allocation and management.



    • Excellent Interpersonal and communication skills
    • Interpersonal Skills, must be a team player.
    • Understanding of Market Research, data analysis.
    • Attention to details.
    • Planning, Reliability, Punctuality.



    • Ability to work under deadlines.
    • Ability and willingness to work under pressure
    • Ability to learn and adapt quickly
    • Ability to work as a team player
    • Ability to take initiative and be a self-starter

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