APPLIED JEWELRY PROFESSIONAL™

Without sales, there would be no jewellery industry. A sales associate operates at the frontline, interacting with customers daily, in tune with the needs, desires and motivations of the marketplace. It is no wonder that a healthy understanding of sales, and the selling process, is essential for nearly every career along the gem and jewellery pipeline.


The Applied Jewelry Professional™ (Intensive), an on-campus diploma programme, covers topics including jewellery designs, setting styles, jewellery care and other content that will support your product knowledge and provide excellent service to customers. This programme also introduces basic information about diamonds, rubies, sapphires and the GIA clarity grading system.


GIA also offers Applied Jewelry Professional™ through distance education. Take Diamond Essentials, Colored Stone Essentials and Jewelry Essentials eLearning courses and you will earn the GIA AJP® diploma. Visit GIA.edu for more details.

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Course Highlights


  • Describe how the 4Cs (color, clarity, cut and carat weight) affect a diamond’s value
  • Examine the relationship between size and weight of diamonds
  • Explore the differences between treated, laboratory-grown and imitation stones to sell with full disclosure
  • Understand the steps of the jewellery sales process
  • Translate jewellery design, style and manufacturing features into benefits
  • Convey the romance, lore and characteristics of the most popular coloured gemstones

Ideally Suited For


  • Jewellery Retailer and Wholesaler
  • Retail Sales Professional
  • Jewellery Manufacturer
  • Loose Diamond / Coloured Stone Buyers and Sellers
  • Any individual aspiring for a career in the gems and jewellery industry
For more details and registration contact :
Contact No. : 1800 41 999 14
Mobile : +91750673 2927