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Introduction to Merchandising

Introduction-to-Merchandising-lp

The Introduction to Merchandising course will present topics surrounding the planning, development and implementation of a strategy to sell products that meet sales and profit targets. Participants will learn merchandising concepts and practises important for long term success in the gem and jewellery industry.

In the segment covering planning, development and implementation of a strategy, participants will:

  • Develop an understanding of the domestic jewellery marketplace and target markets
  • Learn how to choose a market position and appropriately target customers for the same
  • Learn about relevant product assortment development, planning and marketing

In the segment covering how to sell products that meet sales and profit targets, participants will:

  • Learn concepts of budgeting and forecasting
  • Learn how to develop category and price point plans
  • Learn how to make manufacturing and buying decisions
  • Understand the concept of product inventory management (including sales and profit criteria)
  • Learn how to use visual merchandising strategies to maximise sales process

ALUMNI SPEAK

ABOUT GIA

Established in 1931, GIA protects the public through gemmological research, education, impartial gem identification and grading services, and instrument development. The world’s foremost authority in gemmology and creator of the 4Cs, GIA sets the standard for determining the quality of diamonds and performs research-based identification of coloured gems and pearls. All of GIA's activities are governed by its mission to serve the public. Learn more.

CAMPUS TOUR

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COURSE CALENDAR