Consumer Awareness Program

  • Consumer Awareness Program

    GIA conducted a consumer awareness program on “Diamond Facts” at the Jayanagar branch of Kirtilals Jewellers in Bangalore. Attendees learned about the journey a diamond goes through from mine to market, and other important facts about diamonds. The seminar also discussed how diamonds are graded and the GIA-created 4Cs of diamond quality (cut, colour, clarity and carat weight).